Think of it like olive oil, or wine: there are many brands available.
Some are simply better and higher quality than others.
Why is that?
Because many factors go into the quality of the finished product, whether olive oil, wine or emu oil:
Emu oil quality is greatly dependent on these factors. Emus that are raised in stressful, crowded pens, fed cheap food, and processed without adhering to AEA Certified* standards will produce oil that is the equivalent of the cheapest bottles of wine or olive oil on the shelf.
Producers who cut corners are able to offer low prices, but their products have low quality to match.
On the other hand, the family run farm that raises the emus for Emu Joy practices such high standards that
Emu Joy emu oil is rated in the top 2%
of emu oils in the United States. They do not need to use antibiotics to keep their emus healthy, and do not use growth hormones or steroids.
This means that Emu Joy emu oil has a greater concentration of
Another important factor: we have no water or fillers in our formulas, so the product is very concentrated. In comparison, Blue-Emu Super Strength Cream lists water as its second ingredient, after aloe gel. It's easy to have a low price when the product is watered down.
*AEA CERTIFIED - This is the most important criteria to look for. The AEA (American Emu Assoc.) has created a rigorous set of standards that must be met in order to legally bear their seal. This includes independent testing by the American Oil Chemist Society. If the sample meets the high standards the oil can be registered with the AEA and the use of the AEA Certified Fully Refined seal is granted.
When you use a product that will be absorbed into all 7 layers of your skin, and will reach your muscles and joints, don't you want it to be the best one available?